Case studies: Blinkbox

Blinkbox, a pioneer of movies and music on demand in the UK, has created a wide range of social campaigns to engage and entertain its audiences.

CLIENT: Blinkbox

PHOTO CAMPAIGN

blinkbox - Sofa Fort


About this campaign

Persuading people to stay inside and watch a movie in mid summer is a challenge, but blinkbox put up a pretty good fight by advising people to 'stay in and stay safe'. Continuing on from this theme they created a photo campaign using BeeLiked, that instructed people on the ancient art of creating a sofa fortress. Fans were encouraged to create their own, snap a picture and enter it into the photo contest powered by BeeLiked, for a chance to win a 3D LG Plasma Widescreen TV.

Campaign results

This campaign followed on closely from blinkbox's billboard advertising, and so was primarily a brand building exercise to raise awareness of the wide array of movies available at blinkbox.com. Building a sofa fortress, and a good one at that, takes a bit of commitment, so perhaps it is not surprising that there weren't thousands of entries. However, the entries that did come in showed a vast amount of imagination and proved a great success on their social media channels.

Stats

64
Entries
919
Fans voted
76,440
Social reach

ONE QUESTION QUIZ

blinkbox - TV Quiz


About this campaign

The quality of TV series has changed rapidly in recent years, and therefore so have viewing habits. With jaw-dropping shows like Game Of Thrones and Breaking Bad forcing us to 'binge watch' hours of TV, as the dent in our sofa steadily increases.

That's why as part of blinkbox's 'Summer of Obsession' campaign the brand launched an innovative quiz to test their customers' TV knowledge for the chance to win a 60" 3D LG Plasma TV!

Campaign results

The competition asked fans to complete 20 questions on the best 20 TV shows from the last 20 years. Over 2237 TV enthusiasts put their knowledge to the test, the average amount of correct answers was 17/20 and fans took around 7 minutes to complete the challenge! The campaign reached over 173,706 people and is a great example of how a brand can take a quiz concept and apply it to their own branding.

Stats

2227
Entries
1290
Likes
173,706
Social reach

Microsite

ONE QUESTION QUIZ

blinkbox music - What makes you feel good?


About this campaign

It's a simple enough question, but it's surprising how hard you have to think about it, to know the answer. What makes you feel good? This is the simple question asked by blinkbox music of their audience. The answers came in thick and fast and were anything from retail therapy to ice cream and chocolate. Oh yeah!

Campaign results

Music always put you in the mood and that was why Dove teamed up with blinkbox music to create a feelgood station. The aim of the campaign was to raise awareness of this new station and drive listeners. The chance of winning a £250 shopping voucher would have done wonders to appeal to the mainly female demographic. With 767 entries to the campaign, many of who have subscribed to the Dove feelgood channel, the campaign has been a huge success.

Stats

767
Entries
6864
Social reach

RT TO WIN

blinkbox Music - RT to WIN


About this campaign

blinkbox loves an RT to Win, and often use it to give away tickets to events. Simply asking your followers to RT a tweet is one of the easiest ways to raise awareness of a promotion, and find new followers. BeeLiked's software helps by giving a central hosted location for the prizes and terms and conditions, as well as a place to direct people to on your website, in-case they missed out on Twitter.

Campaign results

Each RT to Win run by blinkbox always does well. When Pepsi Max sends you two last minute tickets to Leeds Festival - you shout about it as loud as you can! Over the course of a couple of days there were 713 retweets and two very happy people won when blinkbox gave the BeeLiked Winner Spinner a twirl.

Stats

713
Entries
84,134
Fan shared content