Case studies: South African Airways

South African Airways has launched a large range of photo contests, quizzes and other campaigns on BeeLiked to showcase all South Africa has to offer.

CLIENT: South African Airways

PHOTO CAMPAIGN

Capture South Africa


About this campaign

South African Airways launched their photo competition ‘Capture South Africa’ in July 2013, which was advertised at check-in desks and through social media sites. The campaign asked fans to share the beauty of South Africa, through the categories 'people' and 'landscape'.

The votes decided the top 10 and the best two photos were chosen by SAA to win a pair of tickets on South African Airways between the UK and South Africa! Data capture and user generated content were the main motivators for SAA to run the campaign and they were delighted by its outcome.

Campaign results

The campaign was a resounding success with 2403 photos entered directly via the microsite and a massive 4538 votes to create the short-list. The microsite attracted a huge amount of traffic with over 36,000 visitors over four months and 12,000 page likes. Some of the photos submitted were so fantastic, SAA decided to publish them in their own in-flight magazine.

Stats

2,403
Entries
4,538
Fans voted
36,041
Visits

Microsite

PHOTO CAMPAIGN

Taste South Africa


About this campaign

South Africa vibrant country, well known it's breathtaking safari adventures, wildlife, and beautiful landscapes. However, perhaps one of the countries best kept secrets it's mouthwatering cuisine. That's why South African Airways asked their customers to share recipes, food videos and photos to get everyone to embrace the many tastes of South Africa.

Campaign results

Food is always a great topic of conversation and with 458 people entering to share their recipes and food tips and a further 2,277 people voting on their favorites the campaign certainly got tummies rumbling. In fact the total social reach of the campaign was a jaw-dropping 77,128 people.

Stats

458
Entries
2,277
Fans voted
76,128
Social Reach

Microsite

MULTI QUESTION QUIZ

Walk to Freedom Quiz


About this campaign

There is no one more famous in South Africa than Nelson Mandela. So to celebrate the launch of the Walk to Freedom movie about his life, South African Airways created a quiz to test peoples knowledge of Mandela's incredible story. The day the movie was premièred in London, was the day that Nelson Mandela passed away.

Campaign results

A surprising number of people (2,170) took the quiz and answered all 10 questions, which were actually quite hard! The questions were multiple choice, which perhaps made it slightly easier and each question was accompanied by either videos or pictures.

Stats

2,170
Entries
169,260
Social reach

Microsite