Case studies: Visit London

London & Partners tourism board Visit London utilized BeeLiked to create a range of engaging digital campaigns, to encourage more people to visit Britain's capital

CLIENT: Visit London

PHOTO CAMPAIGN

Visit London - Paddington Gallery


About this campaign

Visit London is the official board that promotes and markets London as one of the World’s most premier tourism destinations.They used BeeLiked to create a contest around the new Paddington Bear film, featuring some of London’s most iconic locations in the process to boot.

Creating a Paddington-themed treasure trail, fifty Paddington statues were placed across London close to key cultural and landmark hotspots. Each bear was customised by designers including artists and celebrities. The money raised in selling the bears after will go to children's charities.

Entrants were invited to find as many of the differently designed bears as they possibly could By giving away a dream trip to London Visit London was able to inspire over 6,000 people to market their brand on Twitter, Instagram, and Facebook to win the grand prize.

"Visit London used the BeeLiked platform for the Paddington Trail campaign in order to create a hub for all our competition entries. We were amazingly impressed with how easy it was to set up the photo competition tool, and how much we could skin it to look like our own website. The platform itself was incredibly useful to track all entries, and eventually build a beautiful gallery of images that we were then able to share on our social media channels. We would recommend BeeLiked to any company looking to create slick, easy-to-use campaigns." Sha Gorur - Social Media Manager

Stats

8222
Entries
2514
Fans voted
244,406
Campaign Social Reach

PHOTO CAMPAIGN

Visit London - Hidden Christmas Present


About this campaign

There's no better feeling than unwrapping a present on Christmas morning! That's why Visit London decided to spread some Christmas cheer, by asking fans to socially unwrap their hidden Christmas gift! All those who guessed correctly were entered into a draw to win the mystery prize!<

The tourism board utilized BeeLiked's Image Reveal campaign with a 'guess element'. All fans that guessed the gift correctly were entered into BeeLiked's winner spinner to be picked at random!

Campaign Results

Christmas came early for Visit London with over 400 people sharing the hidden gift and reaching over 25,194 people on social. Considering the short length of the campaign, this was a great engagement piece, creating some fun, innovative content around the holidays.

Stats

408
Entries
1116
Likes
25,194
Social Reach

Microsite

PHOTO CAMPAIGN

Visit London - Letour In London


About this campaign

London and Partners launched a creative campaign in collaboration with PR Stunt agency Taylor Herring. The initiative aimed to encourage cycling fans from outside of London to come and watch the Tour de France stage 3.

The idea involved a Penny Farthing which would undertake a unique challenge of riding the short stage sportives at the three Spring Classics.

BeeLiked provided the competition element for the campaign, where members of the public were encouraged to enter their photos of the Penny Farthing, for the chance to win a trip to London to watch the Tour de France!

Campaign Results

The campaign was highly successful appearing in UK nationals Daily Telegraph, Daily Mail Online, Daily Mirror and The Times as well as Irish Independent, Irish Mirror, Belfast Telegraph, Sunday Post and lots of regional media

Stats

124
Entries
251
Fans voted
4383
Visits

Microsite