Case studies: Wotif.com

Wotif is a leader in online travel in Australia and New Zealand. Below is a selection of the highly engaging social campaigns Wotif has created using the BeeLiked.com platform.

CLIENT: WOTIF.COM

PHOTO CAMPAIGN

Wotif Wanderlust: holiday attractions


About this campaign

The Wotif Wanderlust Photo Contest is part of a rolling monthly photo competition; each month with a new theme. Users are asked to submit a holiday photo including the tag #winwithwotif. The image opposite shows photo entries from the 'Holiday landmark' theme. Using BeeLiked, Wotif are able to pull in photos that include the #winwithwotif tag from all the major social networks, as well as enable users to connect to their Facebook or Instagram albums. With voting enabled, users can encourage their friends to vote for their entry, and increase their chances of winning a prize.

Campaign results

Wotif's design team had a huge amount of fun creating colourful designs for the microsites, each month conjuring up new background images to reflect the theme. This has clearly delighted their customers with 2865 photos already submitted and a total social reach of over 1.4 million - it's pretty impressive stuff.

Stats

2865
Entries
143,832
Social reach

QUIZZICAL

Do The NT


About this campaign

Not everyone enjoys the same type of holiday, so Wotif were keen to find out their fans individual tastes. In conjunction with the Northern Territories Tourism Board of Australia, Wotif created this brilliant quiz, so it could tailor it's holiday recommendations to each user. There were three possible outcome messages, depending on how the questions were answered: Gourmet Getaway, Nature Lover Getaway and Bucket List Adventure. As it turned out, nearly 62% of users wanted a Nature Lover Getaway. With 4012 entries, that's a lot of nature lovers.

Campaign results

A lot of time and thought was put into the questions and outcome messages to make them as fun and visually appealing as possible. With 4012 entries, each answering four questions with three possible answers, a huge treasure trove of information was discovered that Wotif is able to use to target offers and increase sales. .

Stats

4012
Entries
312,936
Social Reach

Microsite

PHOTO COMPETITION

Pleading Pet


About this campaign

Everyone loves to go on vacation, but spare a thought for the furry pets left behind. Wotif created this 'Pleading Pet' photo contest for people to share wonderful images of their pets when they see the suitcase come out of the attic. It almost makes you want to stay at home! .

Campaign results

As an online travel agency, Wotif looks to increase visitors to it's website, as well as increase the time they spend browsing. Pleading Pet, whilst only running for two weeks, managed to attract 85 entries, of which 73 were chosen to be published and put to the vote. The gallery had an average dwell time of almost 3 minutes per visitor and 443 people voted, each sharing a message to their social audience, giving the campaign a reach of 40,248 people.

Stats

73
Entries
443
Voting
40,248
Social Reach

Microsite

IN YOUR OWN WORDS

Curious about Adelaide?


About this campaign

The city of Adelaide in Australia has much to offer. To encourage its clients to explore this great city, Wotif created an 'In your own words' campaign on BeeLiked. The campaign asked people to write a short sentence to explain why they would like to visit Adelaide, which would give them a chance of winning a vacation, together with $3000 spending money.

Campaign results

Naturally, having such a generous prize helps to get people's creative juices flowing, so perhaps it was no surprise that over a two week period 1031 people entered. Whilst there was no gallery to showcase the entries for this particular campaign, there were some wonderful posts. For example one customer wrote "I keep hearing about the fantastic wine and food. No one loves wine and food more than me. So why am I still here!?". Indeed, let's all go on vacation to Adelaide.

Stats

1031
Entries
80,418
Social reach
11,971
Visitors

Microsite