New kid on the social media block Pinterest is all the rave at the moment. The site, which acts as a virtual Pinboard inviting users to collect and share photos, videos and articles of their favorite interests and hobbies is growing at a phenomenal rate.
Already with over 11.7 million monthly unique users, Pinterest is now the third largest social networking site behind only Facebook and Twitter.
This makes Pinterest an extremely powerful social media marketing tool for companies. However,many businesses are still hesitant to use Pinterest, perhaps as they don't yet understand how to it can benefit their business. Therefore, here is a beginner's guide to help venue managers to take advantage of this new social media marketing tool.
1. A Pin - This is a post shared on Pinterest. Similar to a Tweet or a Facebook post, but image based. A Pin can be added from a website using the 'Pin It' button, or you can upload images from your computer. Each Pin added using the 'Pin It' button links back to the site it came from.
2. A Board - This a collection of Pins centered around a topic. For example you could have a 'cocktails' Board which is filled with pictures of your bar's cocktails, and perhaps articles on 'How To Make'.
3. Follower - This means an account on Pinterest has chosen to follow your Pins or particular Board.
4. Following - “Following All” means you'll have all of a user’s Pins on all their Boards shown to you in real-time on Pinterest on your timeline/stream. You would follow an account if your interested in their Pins.
You can follow individual Boards if you're only interested in seeing a user's Pins to specific Boards. You can unfollow Boards and users at any time: they will not be notified.
5. Repin - This is the same concept as a Retweet on Twitter. A Repin is adding a Pin you found while browsing Pinterest to your own Board. When you Repin an image, the user who first pinned the image will also get credit. Repins maintain the source-link of the image no matter how many times it’s repinned.
6. Like - This is the same concept used on Facebook and other social networking sites like Instagram. A like will show the user you approve of their Pin, but will not place it on your own Boards like a 'Repin' does.
First things first, lets set you up with an account. If you already have a Pinterest account please skip this step.
Step 1: Pinterest is currently invite-only. However, you simply can request an invite from them, or you can be invited by someone who already has an account.
In this case let's just request an invite. Go to www.pinterest.com and click the big red button at the top.
Step 2: Type in your email address and click 'Request Invitation'
Step 3: Go to your email and find your invite from Pinterest and click 'Accept Invite'.
Step 4: You can sign-up via Facebook or connect through Twitter. As a business we recommend that you sign-up via Twitter, as currently on Pinterest there is no way to add your Facebook Business Page and you don't want to pull in your personal Facebook information.
Step 5: Enter in the the Business Twitter account you're creating the Pinterest account for. Pinterest will then automatically pull in information from your Twitter account including Name, Bio and your website URL (if you have entered it on your Twitter)
The Pinterest homepage is the first thing you see when you sign-in. This main board is a collection of all of the pins you follow. This is similar to your Twitter stream or Facebook stream.
Your main Board is called the 'Following Board', it displays all the Pins from the Boards you are following including information on how many Likes, Repins and Comments the Pin has.
On the top-left of the homepage it will also show you information on 'Recent Activity' including if anyone has starting following your Boards and Pins, liked a Pin or repinned your Pin.
At the top of the Pinterest homepage you can filter between other Pins aside from the ones you are following. You can select a category you wish to view, for example 'Food & Drink' and view and Boards and Pins that are tagged with that description.
On the homepage you can filter between 'All' which is every-one's Images/Pins pulled into one Board. You can also view 'Popular Pins', which will display Pins that have a considerable amount of likes, repins or comments. They could be considered as 'Trending Pins'.
Pinterest also has a 'Gifts' section on the homepage. The Gifts section works the same way as the 'Everything' section - except all Pins with 'Price Tags' get added. When a Pin has a price tag, it's automatically added to the appropriate category in Gifts (for example, the $20-50 range).
To add a pin to the Gifts section, type in a price in the Pin's description (for example, $25). Currently, you can only use a dollar sign ($) to generate the full price tag. Because of the number of Pins added every minute, there's a delay between when you Pin and when it appears in this section - so don't be worried if it doesn't show up instantaneously.
Finally, to search for an account or a particular topic on the Pinterest homepage, simply use the search bar in the top left-hand corner.
This is where you Pin your favourite videos, pictures, and articles from across the Internet. Boards allow you to filter things you want to share into categories. For example, at BeeLiked we want to engage our audience with Social Media articles, fun competition ideas and helpful resources. So we have created Boards for each of those topics on our Pinterest.
Each separate Board on Pinterest is highly visual, and unlike Twitter, followers can choose which posts/pins they wish to see.
Take this Pinterest 'Four Seasons: Austin' account as an example. This is an account for a hotel, so they have catagorised their images and articles into relevant boards for the hotel, including 'Travel Tips and Tools', a 'Wedding Board, a Food Board, a 'Local Area' (Austin) Board and many more.
Step 1: To create a Board, go to to 'Add' at the top-right hand side of the page and then click 'Create Board'
Step 2: Next give your Board a 'Name' and then select its category. The category of your board is important as it helps Pinterest users find your Board when searching for 'interests'.
Step 3: Select additional pinners that you wish to be able to Pin to the Board. Please note an account has to be following you to be able to Pin to your Board.
There are three ways to Pin things on Pinterest...
Step 1: Similar to the previous step of adding a Board, go to 'Add', but this time click 'Add a Pin'
Step 2: Copy and paste the URL you want to post and click 'Find Images'
Step 3: Pinterest will then search for Images from the article. You can click through and change the image. Make sure to give your post a topical title and share the Pin to the correct Board on the drop-down list. Then Click 'Pin It'!
Please Note: You can add videos to your Pinterest boards through this process. All you need to do is upload the video to YouTube and then copy and paste the URL in when adding a Pin (like above)
You can download the Pinterest bookmark for your toolbar as a quick and simple way to share things on Pinterest.
Step 1: Go to 'About' in the top-right toolbar and then by selecting 'Pin It Button' from the options.
Step 2: Now from this screen you can click, and drag and drop the 'Pin It' button into your toolbar.
Step 3: Once you have the 'Pin It Button' in your bookmarks, you can use it to Pin as you browse the web. When you see an image you want to Pin, click the 'Pin It Button' in your browser. This will pull up all the images you can pin.
Step 4: Similar to pinning within the Platform, select the image you want to Pin, choose which Board the image belongs to and type a description. You can choose to share the Pin to Facebook and/or Twitter. When you're done, click Pin It.
Uploading A Pin is used for uploading Images from your computer. This is the best method to get the pictures you have taken onto Pinterest. This is also the best method to upload Images you have found online, as Pinterest will not let you pin a Google Image link straight to the Platform. If you wish to do this, you need to save the image to your computer and then upload.
Step 1: To upload a Pin, once again go to 'Add' in the top right hand corner and click 'Upload A Pin'
You will then see this screen:
Step 2: Select the image you wish to use on your computer and then click Open.
Step 3: Once again, give your Pin a description, select the Board you wish to Pin it on, and choose if you wish to share to Twitter.
Pinterest is a highly effective social marketing tool and should start to become part of your daily social media marketing efforts.
Here's just a few tips before you start:
I hope you have found this beginner's guide to Pinterest helpful, if you have any questions please tweet us @beeliked