A quiz competition is one of the most viral and engaging campaigns you can launch on social networks, combining entertainment with brand promotion in a way few other campaigns can achieve. These contests provide an opportunity to craft intriguing questions tailored to your brand or sector, sparking curiosity and encouraging participation. At the same time, they tap into your audience’s competitive spirit, as participants are motivated to test their knowledge and share their results with friends. This combination of fun, challenge, and social interaction not only drives engagement but also increases your brand’s visibility across various platforms. Whether it’s a lighthearted quiz or one designed to educate your audience, the interactive nature of a quiz contest makes it a memorable and shareable experience.
How to run a successful quiz contest
1. Ask fun, interesting questions
When it comes down to it, the questions will make or break a quiz. Therefore, it is extremely important to spend a good amount of time researching questions that you know your fan base will be interested in answering and that are relevant to your promotion and audience.
More often than not, questions should be based around the brand sector. For example, if you are a travel company, you should be asking questions on the topic of travel, etc. However, it is sometimes a nice idea to engage your audience with a quiz based on calendar events such as Halloween, Thanksgiving, and Christmas.
Types of questions will also need to be taken into account. Will you use multiple choice, or perhaps single-word typed answers?
2. Offer great prizes that your audience want
The most successful contests that receive the highest entry figures offer great prizes. Obviously, some fans and followers will enter a competition if it’s fun and engaging, but at the end of the day, people enter contests because they want to win something.
Therefore, to increase submissions into your contest you must make sure that the winning entry is rewarded! The prize doesn’t have to be hugely expensive, it can be discount vouchers, products, gift hampers, or even recognition.
You know your audience best, and you know what they are interested in winning. So rack your brains and offer out the most appropriate prize you can.
For example, the 2023 Doodle for Google competition invited K-12 students across the U.S. to create artwork based on the theme “I am grateful for…”. The national winner received a $30,000 college scholarship and a $50,000 technology package for her school. This was an excellent campaign because the prizes are highly relevant to the target audience of students and educators. The rewards also support educational goals, appeal to both individuals and communities and align perfectly with Google’s brand values of creativity and innovation.
3. Use a microsite
Don’t just run your contest as a Facebook App. Use a microsite, as it means you have a nicer landing page for your competition, that is fully branded, provides your terms and conditions, and most importantly can incorporate other networks such as Twitter.
Using a microsite also allows you to catch data from entrants, including email, gender, and country of residence.
4. Make use of Social Networks
Making your photo contest as socially accessible as possible means not only will it benefit from the huge audiences these social networks boast, but it also maximizes viral awareness.
By using social media, after fans and followers have finished a quiz, they can show off their knowledge (or lack of) or fun experience, by sharing their score on their wall.
If you are perhaps running a cryptic quiz, then entrants can share clues to their networks, asking their friends for help.
BeeLiked’s promotions are tailored to take full advantage of social networks, boosting both reach and engagement. Our games of chance, such as spin-the-wheel or slot machine, create moments participants are excited to share, whether it’s celebrating a win or showcasing a prize.
5. Pick and promote a winner
This is the final opportunity to create some buzz around the campaign. Picking winners can be done in a number of ways, winners can be chosen by the highest score or instead, why not put everyone into the pot that entered?
Once the winner is chosen, make sure to blog about it on your website, through your newsletter, and on your social networks.
Not only will your site get a final burst of traffic around this activity, but the buzz around the winner may encourage fans to participate in future campaigns.
6. Keep the Entry Process Simple
The more straightforward your quiz contest entry process, the higher your participation rates will be. Complicated forms or excessive requirements can discourage potential entrants, so make it as easy as possible to join. For instance, using a one-click sign-up option through social media accounts or a short registration form with minimal fields can help streamline the process. Simple mechanics also ensure a wider audience, including those who may be less tech-savvy, can participate effortlessly.
7. Analyze and Optimize Campaign Performance
After your quiz contest concludes, take the time to analyze its performance. Review key metrics such as the number of entries, engagement rates, social shares, and conversion rates. Understanding what worked and what didn’t will help you refine future campaigns. BeeLiked’s API can help you collect and analyze valuable data on audience behavior and preferences. This data can be seamlessly integrated into your CRM or analytics tools, providing a clear picture of what worked and where improvements can be made. Use this data to adjust your content, questions, or promotional strategies to ensure even greater success in your future contests.
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BeeLiked creates gamified, interactive content for consumer brands, helping them build engagement with their social following, grow their opt-in marketing data, and ultimately boost sales.
BeeLiked offers companies an ever-growing portfolio of campaign types that are quick to create, with full design flexibility, performance tracking, and data collection capabilities to ensure your campaign exceeds all expectations.
The BeeLiked Platform can help you engage and incentivize your audience and customers across their life-cycle and journey.
Whether you’re looking to grow your marketing data, boost sales, or captivate your social following, our platform offers flexible design options, real-time performance tracking, and powerful data collection tools. Talk to us today and discover how BeeLiked can elevate your campaigns.
