December 19, 2022 Zero-party data and gamification What is zero-party data? Zero-party data is a type of information that is voluntarily and proactively shared by consumers
November 17, 2022 Gamification in Insurance: How to Maximise its potential Accenture found that unless traditional insurers invest in new digitized distribution models that drive customer engagement and value, 25% of their
September 23, 2022 Your Knock-Out Boxing Day Marketing Strategy Boxing Day is the Black Friday of UK sales. It’s the day after Christmas, the end of festivities and
August 15, 2022 Top 7 reasons to use an Advent Calendar in your marketing Here are the Top 7 reasons to use a digital advent calendar in your marketing. 1. Builds awareness and
June 3, 2022 Top 7 reasons to use a Slot Machine promotion in your marketing Here are the Top 7 reasons to use a Slot Machine wheel promotion in your marketing. 1. Builds awareness
May 3, 2022 Top 7 reasons to use a Spin Wheel promotion in your marketing Here are the Top 7 reasons to use a digital spin wheel promotion in your marketing. 1. Builds awareness
March 3, 2022 Top 7 reasons to use a Scratch Off promotion in your marketing Here are the Top 7 reasons to use a scratch-off promotion in your marketing. 1. Builds awareness and increases
February 23, 2022 5 Marketing Tips For An Egg-citing Easter Email Campaign Every so often, a marketing strategy needs a ‘spring clean,’ With Easter just around the corner, there are opportunities
February 9, 2022 The One where the Barcode Does Not Scan for three days before launch “Barcode doesn’t scan!” Those three words were the subject line of an email I received three days before the