Inspire, engage and convert

X Marks the spot

One of many apps on our gamification software - ask fans to find a hidden aspect in an image!

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Create a unique digital marketing campaign with our gamification software

Spot the ball is a gamification campaign that challenges your audience and creates buzz around an event. Engage fans with multiple images, enable them to view friends guesses, and share out their own prediction for a chance to win!

X Marks the spot
  • Include question
  • Place your guess
  • Multiple slides

Gamfication software features

A gamification campaign guaranteed to improve your social media roi

Add multiple images

Upload as many questions and images as you like. You can even require all questions to be answered correctly for the chance to win.


Our gamification platform allows your to place a marker where the ball has been removed, set a radius which you accept as a ‘correct guess’ and pick winners with our winner spinner.

Show Facebook friend guesses

Need some help? Fans can sign into Facebook to view their friends guesses on the image!

Collect opt in marketing data

Collect as much or as little marketing data as you wish, as well as encourage opt in to your marketing newsletters.

Custom brand your gamification campaign

Completely brand the page as you wish, choose from multiple templates, add your own fonts, colors and custom CSS.

Fully mobile optimized, embed anywhere

Embed your gamification campaign on your wordpress site, webpage, blog and Facebook page with a small snippet of code or plug-in.

Case Studies

Here are some examples of successful photo contests run via our platform.

South African Airways

Campaign name
Discover Hidden Africa
Campaign type
X Marks The Spot
About this Campaign

As Africa's leading airline, SAA wanted to highlight that they are the best way to discover hidden Africa. The digital marketing team at SAA saw the potential in BeeLiked's X-Marks The Spot campaign and devised an entirely new campaign idea where they photo-shopped a landscape scene in Africa to include branded elements such as their logo, the shadow of a plane and even the outline of the whole African continent.

Each week a new image was presented and SAA's social audience were asked to identify what had been hidden in the image, all for a chance to win a very generous four return flights to South Africa. Those that placed their marker correctly each week were put forward to the final, with the winner announced at the end of the third week.

Campaign Results

SAA used X Marks The Spot to highlight their coverage of Africa and drive traffic to their booking pages. After entering the campaign, entrants were encouraged to discover their perfect fare to South Africa and beyond and this was reinforced in an automated email that was sent to each individual. With such a strong prize and unique campaign concept SAA were able to exceed their expected results and were delighted with the outcome.

What's more their campaign achieved 6,646 entries a 59% of page visitors to entries conversion rate, and 48% of people that entered opted into receive marketing from SAA - What a result!

Campaign Stats





Email Opt-in

Xmarks Microsite

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