Goal: Drive sales by increasing consumer awareness
The goal was clear – propel sales of The Pizza Company’s seasonal products, the “Creepy Big Cheese Pizza” and the “Vampire Garlic Bread,” broaden their audience base, and elevate overall engagement. The outcome? A resounding success that satisfied both Fearless Advertising and The Pizza Company.
Using BeeLiked’s platform, Fearless Advertising tailored the visuals, text, number of segments, prizes, and entries to align with their client’s vision. Incorporating The Pizza Company’s logo into the promotion helped build brand awareness. This resulted in an interactive campaign that activated The Pizza Company’s audience, garnered valuable opt-in data, and propelled sales of their seasonal products through enticing incentives.
Results
- Approximately 69,000 entries
- Double-digit year-over-year sales increase for 2 of their products
BeeLiked’s technology gave us the flexibility to craft a campaign that aligned with our client’s vision and exceeded all our expectations. The level of customization allowed us to activate and engage our client’s audience effectively, resulting in a campaign that gathered valuable opt-in data and drove significant sales for our client.
Stuart Clarke | Managing Director | Fearless Advertising
Benefits of a Spin-to-Win Promotion
- Creating Awareness and Expanding Reach: The interactive and gamified nature of spin-to-win promotions tends to go viral on social media because they’re fun!
- Fostering Engagement and Shaping Positive Customer Behavior: The excitement generated by the possibility of winning prizes fosters a connection between the customer and the brand.
- Collecting Valuable Audience Insights and Opt-In Data: Users willingly provide information when they opt-in to play, offering insights into their preferences, demographics, and interests.
- Ideal for Market Research and Soliciting Customer Feedback: By combining the thrill of the spin with targeted questions, companies can obtain direct insights into customer opinions, preferences, and satisfaction levels, facilitating informed decision-making.
- Enhancing Customer Retention and Fostering Loyalty: Businesses can enhance customer satisfaction and loyalty by rewarding existing customers with exclusive spins and special prizes.
- Attracting a Younger Demographic: The interactive and dynamic nature of spin-to-win promotions resonates particularly well with younger audiences positioned as the next generation of consumers.
One of the standout features of BeeLiked’s platform is the freedom it grants businesses and agencies to personalize winning messages. This adds a distinct, brand-specific touch to promotions to create a more meaningful connection with participants. The ability to automate emails based on participants’ results further contributes to a tailored and efficient communication stream, enhancing the overall experience for customers.
BeeLiked’s system is designed with flexibility and control in mind. Businesses can not only personalize winning messages but also integrate the promotion seamlessly with coupon providers or upload their own codes. This flexibility ensures a streamlined experience for businesses and their clients, fostering efficiency and maximizing the impact of the Spin-to-Win promotion.
BeeLiked’s technology played a pivotal role in helping us achieve our client’s campaign goals. I highly recommend them to other agencies looking to inject creativity and effectiveness into their clients’ campaigns.
Stuart Clarke | Managing Director | Fearless Advertising
For agencies ready to elevate their marketing strategies, a collaboration with BeeLiked opens doors to innovation, engagement, and success. Take the leap, and let BeeLiked redefine your approach to gamified campaigns.
Collaborate with BeeLiked today and unlock the potential of engaging, gamified promotions that captivate your audience and drive meaningful results!
