Lesson 05

Steal the Show: Using Gamification to Attract and Engage at Trade Shows

Trade shows and in-person events are packed with brands vying for attention. How do you make sure your booth doesn’t just blend into the crowd? With BeeLiked’s gamified solutions, you can steal the spotlight, attract attendees, and turn casual visitors into qualified leads. This edition of PlaySkool will show you how to create a memorable, interactive experience that’s fun, on-brand, and leaves a lasting impression—long after the event is over.

01

Featured Design

We’re excited to introduce a brand new game type on the BeeLiked platform: Mystery Box! In this game, players select one lucky box from a carousel of options, each with a surprise waiting inside. For this PlaySkool lesson, we thought it would be fun to “decorate” our Mystery Box game with a unique story just for you.

Imagine this: The Jones family is moving house, and baby Michael’s favorite teddy has gone missing in one of the boxes! Your mission is to find it, and if you do, there’s a $100 reward waiting. We’ll guide you step-by-step on how to bring this story to life and turn your trade show booth into a can’t-miss destination. For a mortgage company, this moving-house theme is both relatable and relevant, making it perfect for engaging potential clients interested in home financing.

What's Special About This Design?

Story-Driven Engagement

The story centers around the fictional Jones family. Attendees “help” the family by choosing the right box to find baby Michael’s teddy.

Scrolling Mystery Box Game

The scrolling carousel of boxes adds anticipation, making it a fun, immersive experience.

Reward Opportunity

A $100 prize (or another reward) awaits those who find the teddy, giving visitors a tangible incentive to engage with your brand.

How to Create It

Ready to bring this story to life? Our Mystery Box customization guide will show you how to set it up and adapt the theme to your own business goals.

Ready to engage your audience?

Learn how easy it is to get started with gamification.

02

Gamified Promotions – Your Trade Show Secret Weapon

Trade shows can be an investment in time, money, and resources, but standing out from the crowd is no small feat. From attracting foot traffic to gathering useful attendee data, trade shows present a set of business challenges. The good news? Gamified promotions are a powerful way to make your booth a magnet for visitors, sparking interest and keeping them engaged—without relying on endless brochures and giveaways.

The Business Challenges at Trade Shows:

Attracting Attention

Trade shows are busy, and standing out isn’t easy. You want to capture interest from passersby and bring them to your booth.

Engaging Visitors

Once they’re there, how do you keep them engaged? A memorable experience creates more meaningful interactions and makes your brand stick.

Gathering Useful Data

Beyond business cards, gathering actionable data from attendees helps you qualify leads and stay connected post-event.

Generating Word of Mouth

When visitors have a positive experience, they’re more likely to share it, creating buzz around your booth and driving more traffic.

The Solution: Gamified Promotions

With BeeLiked’s range of games—like Mystery Box, Spin the Wheel, Prize Draw, and more—you can turn each of these challenges into opportunities. Gamified promotions draw in visitors, make it fun to interact, and create a natural way to collect data, giving you that “stand-out” factor.

03

Automate Engagement with SMS and Invite Codes

Once your game is ready, let’s make it even easier for attendees to find and play. By using SMS and unique invite codes, you can ensure only event attendees have access to your game, creating exclusivity and driving traffic to your booth.

How It Works:

Generate Invite Codes

Use BeeLiked’s InviteLink feature to create unique invite codes that unlock the game for each attendee

Trigger Via SMS

Encourage visitors to send your business an SMS to receive an invite code to enter the game.

Drive Booth Traffic

Make it clear that attendees must visit your stand to get the game URL. This means they’ll interact with your booth staff and likely stay to play, creating a valuable point of contact.

Why Use SMS and Invite Codes?

Exclusive Access

Invite codes make the game feel special and exclusive, only available to event attendees.

Encourage Booth Visits

Requiring attendees to visit your stand for the URL makes your booth the “gateway” to the game.

Automated Flow

By setting up automated SMS responses, you ensure a seamless experience for attendees and staff alike.

How-To Guide

For a full setup on generating invite codes and automating the SMS flow, check out our Invite Code and Messaging setup guide.

Ready to engage your audience?

Learn how easy it is to get started with gamification.

Get ready for a brand new BeeLiked launching September 2023

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