Lesson 07
Getting Feedback the Fun Way!
Collecting customer feedback is crucial for improving your products and services, but traditional methods can feel tedious and often go ignored. This week, we’re exploring how to make feedback collection engaging and enjoyable using BeeLiked’s gamified solutions.
01
Featured Design
The Grabber Game
The Grabber Game, inspired by classic arcade claw machines, offers an interactive and nostalgic experience that encourages customers to participate and share their thoughts.
Design Idea for Feedback Collection:
The Setup
Create a Grabber Game themed to your brand, with a design that resonates with your audience. Customize the claw machine to reflect your brand colors and imagery, making it instantly recognizable.
The Prizes
Fill the virtual machine with imagery for a variety of rewards, such as discounts, exclusive offers, or small gift. Each reward is designed to incentivize customers to play and provide feedback.
The Experience
Customers play the game by controlling the claw to grab a prize. Upon winning, they are prompted to fill out a short feedback form to claim their reward, ensuring you gather valuable insights while they enjoy the experience.
How to Create It
Ready to transform feedback collection into a fun activity? Our step-by-step guide will help you design a Grabber Game that delights your customers and gathers the information you need.
Ready to engage your audience?
Learn how easy it is to get started with gamification.
Gamification turns the boring into fun
Increases Participtation
Traditional surveys often have low response rates. By turning feedback collection into a game, customers are more likely to engage and provide their insights..
Enhances Customer Experience
A fun and interactive game leaves a positive impression, making customers feel valued and more connected to your brand.
Gathers Valuable Data
Beyond feedback, you can collect additional customer information during the game, such as preferences and demographics, to inform your marketing strategies.
Encourages Repeat Engagement
Offering rewards through the game incentivizes customers to return, fostering loyalty and repeat business..
BeeLiked’s Flexible Promotion Options:
- Public Campaigns: Encourage broad participation, promote your brand widely, and grow your database.
- Private Campaigns: Reward your loyal customers with personalized games and faster access, removing the entry form for seamless play.
03
Implementing Games in Your Feedback Strategy
Hospitality businesses thrive on repeat customers, and BeeLiked makes it easy for you to invite customers securely after each purchase. In a face to face environment you can use our handy Display to Play web app to generate a QR code unique to each customer. Timing is everything — catching your guests just after they pay is a golden opportunity to engage.
How It Works:
With BeeLiked’s Display to Play, hospitality businesses can engage customers at the perfect moment — just before or just after they pay. Servers present a dynamic QR code on a tablet or phone, allowing guests to scan and play a quick game for a chance to win rewards.
Here’s what it looks like:
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- After payment, the server offers the guest a chance to play.
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- The guest scans the QR code and instantly accesses the game.
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- They could win rewards like a free coffee, a discount on their next visit, or something else that really get’s them excited to return!
By setting the probabilities, you can customize how often rewards are given and whether the prizes are instant or tailored to incentivize a future visit.
Why Use This Method?
Perfect Timing
Engaging customers just after they pay makes them more likely to participate, and helps keep them in a positive frame of mind for their next visit.
Encourages Repeat Visits
By offering rewards for their next visit, you keep customers coming back.
Data Collection
Gather valuable customer details, like emails, for remarketing and loyalty programs.
Personalized & Secure
Display to Play ensures secure, invite-only participation, with a personal touch provided by the server.
Seamless Experience
There’s no need for printed materials—dynamic QR codes make it quick, easy, and paper-free.
