January can be a bit of a struggle. Everyone’s winding down from the holidays, and your database of customers might be looking a little… sleepy. But instead of pulling out all the stops with discounts, let’s use a smarter approach. This PlaySkool edition shows you how to re-engage your inactive customers with a fresh, fun campaign that gives them an exclusive taste of what’s new, without bottoming out your prices.
The January sales season can quickly turn into a price war, but not everything shoppers want is about price. Customers love a VIP experience, exclusive access, or the chance to win something special. With BeeLiked, you can create a private, invite-only promotion that feels exclusive and gives your customers an exciting chance to engage with your brand without slashing your prices. Here’s how:
How It Works:
- VIP Experiences and Exclusive Access: Offer the chance to win a VIP shopping day, early access to new lines, or a special experience—what matters is that it’s exclusive.
- Controlled Gamified Discounts: Tease a big discount for lucky winners, but control your costs by setting probabilities so most prizes fall within your budgeted discounts.
- Encourage Return Visits: Incentivize customers to make a purchase by a certain date to earn additional plays.
- FOMO Magic: By making it invite-only, you create that fear of missing out—just what your inactive database needs to feel special.
Why Use BeeLiked’s Gamified Promotions?
- Memorable Experience: Engage customers with unique experiences they’ll remember.
- Cost-Controlled Discounts: Set probabilities for discounts to stay within budget.
- Repeat Visits: Get customers coming back for multiple plays, creating more buying opportunities.
Let’s chase away those January Blues! Our design spotlight this week is a ‘Beat the January Blues’ Spin Wheel —a beachy escape in the midst of winter. Imagine a sunny beach scene with a colorful parasol as the wheel and a pair of bare feet poking out from underneath to point to the winning prize segment – maybe a vacation getaway.
What’s Special About This Design?
- Beachy Vibes: Use a bright parasol as the wheel with a beach or pool background. Add a playful detail—like feet in flip-flops beneath the parasol—as the marker for the winning segment.
- Win Big and Feel Good: Your top prize could be a vacation in the sun, making it aspirational and exciting for customers who need a break from winter.
- Customizable Details: Add your own logo, theme colors, and specific prize types that align with your brand’s January strategy.
How to Create It
Ready to make your audience dream of sunnier days? Our customization guide will show you step-by-step how to turn BeeLiked’s Wheel of Fortune into a tropical prize-spinning parasol!
📚 Click here to view the full tutorial!
After creating a stunning January promotion, you’ll want to ensure it reaches your existing customers effectively. With BeeLiked’s InviteLinks feature, you can send personalized links straight to your database, giving each customer their own unique entry. Here’s how:
Why Use BeeLiked’s Coupon Collection?
- Generate Unique InviteLinks: With just a few clicks, create individual InviteLinks for each customer, ensuring only your intended contacts can participate.
- Send Through BeeLiked or Your Own Email Provider: BeeLiked integrates directly with Mailchimp, so you can send these links via BeeLiked if you’re using Mailchimp. Alternatively, download the links and use mail merge to send them through your own email program.
- Track Engagement: Easily see who’s playing, when they’re entering, and which offers they’re most excited about.
How-To Guide
For a complete guide on generating InviteLinks and integrating with your email provider, check out our InviteLinks and Automation setup here.
⚙️ Click here to view the full tutorial
January doesn’t have to be a quiet month, especially when you’re offering a bright, fun campaign that feels exclusive. See you next Thursday for more PlaySkool tips on using gamification to keep your customers engaged in the new year!
Ready to take your promotions to the next level?
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Launch a promotion live in December and you’ll be in for a wheel su’prize.
When you put a promotion live in December, you’ll see a little gift alert icon appear when you are signed into the BeeLiked Platform. Click it to play our version of the Santa Sleigh Machine game and you’re likely to win a $ prize.
If you fancy integrating personalized invite only rewards like this into your own apps and portals, do check our Rewards Plugin Overview to see how it works.
