Millennials grew up in a digitalizing world, learning how to read, think, and connect with others using games. They are the generation that likes to be challenged and are almost immune to traditional forms of advertising.
Generation Z is the digitally connected generation. They grew up with smartphones and Snapchat and expect your campaigns to be interactive.Â
Gamified and interactive content offers millennials and younger what they prefer and expect: easily digestible, bite-sized, engaging interactive content. Gamification will give your marketing the edge it needs to cut through the noise and stay competitive and effective in the near future.